The Technological University of the Shannon ("TUS") and the Digital Academy for Sustainable Built Environment ("DASBE") faced a challenge. Despite their efforts in advertising, attracting new students for their specialized courses remained a hurdle. They turned to Ronhill Social for a solution.
Client
Technological University of the Shannon
Date
1st September 2023
Services
Advertising and Automation
Our goal was ambitious yet clear: to generate at least 10 students for each of their level 8 postgraduate courses, Scan to BIM and Virtual Design and Visualisation, within a limited three-month period.
We deployed a targeted paid social advertising campaign, utilising our understanding of the paid social advertising. Our strategy was tailored to resonate with AEC professionals and companies, the primary audience for these courses
The campaign was a resounding success:
Enrollment more than doubled the initial target in just 2 months. We achieved a cost-effective acquisition rate. This success led to an expanded collaboration with TUS, where our focus extended to generating interest in their Engineering courses, further solidifying our partnership.
Our journey didn't stop with postgraduate courses. Recognizing the effectiveness of our strategies, TUS has entrusted Ronhill Social with the task of attracting aspiring engineers to their bachelor programs. This ongoing collaboration is a testament to our adaptable, results-driven marketing approach, capable of scaling to diverse educational offerings.
This case study exemplifies our expertise in navigating the unique challenges of the construction education sector. Our ability to understand and engage specific target audiences not only delivers immediate results but also fosters long-term partnerships and growth opportunities.
Ronhill Social is more than a marketing agency; we're your partner in achieving growth and success. Whether you're looking to attract new clients, skilled employees, or students, our proven strategies and deep industry knowledge can open new doors for your business.
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